{"id":10213,"date":"2020-12-22T14:06:04","date_gmt":"2020-12-22T14:06:04","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=10213"},"modified":"2024-03-18T18:09:02","modified_gmt":"2024-03-18T18:09:02","slug":"que-es-creator-studio-de-facebook","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/que-es-creator-studio-de-facebook\/","title":{"rendered":"\u00bfQu\u00e9 es Creator Studio de Facebook?"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2160250460681592?id=203539221057259\">Creator Studio<\/a> es una herramienta de Facebook dise\u00f1ada y desarrollada especialmente&nbsp;para los<strong> <a href=\"https:\/\/www.im.education\/formacion-marketing-digital\/curso-social-media-strategist-community-manager\/\">community managers<\/a><\/strong>&nbsp;o administradores de P\u00e1ginas corporativas dentro de la red social. Es, sin duda, la respuesta de Facebook para ayudar a todos los social media managers qu\u00e9 buscan hacer su trabajo de forma m\u00e1s eficiente y desde una misma plataforma.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfCu\u00e1ndo se lanz\u00f3 Creator Studio?<\/h3>\n\n\n\n<p>Facebook lanz\u00f3 Creator Studio en noviembre de 2017 como aplicaci\u00f3n m\u00f3vil y sitio web dedicado espec\u00edficamente a facilitar a los&nbsp;<em>influencers<\/em>&nbsp;la&nbsp;<strong>producci\u00f3n y edici\u00f3n de v\u00eddeo original en retransmisiones en directo en Facebook Live<\/strong>.<\/p>\n\n\n\n<p>Pero&nbsp;fue en <strong>agosto de 2018 cuando Facebook anunci\u00f3 el \u201clanzamiento mundial\u201d de Creator Studio<\/strong>&nbsp;como herramienta para administrar el contenido (no solo los v\u00eddeos) de las p\u00e1ginas, y no solo de las p\u00e1ginas de&nbsp;<em>influencers<\/em>, sino de cualquier otro tipo de p\u00e1gina.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 permite esta herramienta?<\/h3>\n\n\n\n<p><strong>1. CREAR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear, programar y publicar contenido<\/li>\n\n\n\n<li>Organizar v\u00eddeos en listas de reproducci\u00f3n<\/li>\n\n\n\n<li>Manejar las promoci\u00f3nes de las publicaciones<\/li>\n\n\n\n<li>Utilizar colecciones de sonidos<\/li>\n<\/ul>\n\n\n\n<p><strong>2. ADMINISTRAR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Administrar el contenido<\/li>\n\n\n\n<li>Administrar las P\u00e1ginas de empresa<\/li>\n\n\n\n<li>Protejer el contenido<\/li>\n\n\n\n<li>Manejar los mensajes <\/li>\n<\/ul>\n\n\n\n<p><strong>3. MONETIZAR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gestionar anuncios en tus v\u00eddeos de Facebook<\/li>\n\n\n\n<li>Insertar anuncios en tus v\u00eddeos<\/li>\n\n\n\n<li>Configurar el pago<\/li>\n<\/ul>\n\n\n\n<p><strong>4. MEDIR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceder a los&nbsp;<em>insights<\/em>&nbsp;de tu p\u00e1gina<\/li>\n\n\n\n<li>Visualizar las estad\u00edsticas de las p\u00e1ginas y del contenido<\/li>\n\n\n\n<li>Rentabilizar las pausas publicitarias<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Creator Studio ha venido para mejorar la calidad de vida de un Community Manager<\/h4>\n\n\n\n<p>Si todav\u00eda no conoc\u00edas esta herramienta de Facebook que a d\u00eda de hoy resulta imprescindible para una <a href=\"\/master-marketing-digital\/\">estrategia de marketing digital<\/a>, ahora es el momento, ya que la plataforma nos est\u00e1 dando el siguiente aviso desde hace unas semanas: <\/p>\n\n\n\n<p><strong><em>\u00abVamos a trasladar las publicaciones y los videos a Creator Studio. Pronto no se podr\u00e1 acceder a estas herramientas desde aqu\u00ed. Antic\u00edpate al cambio y echa un vistazo a Creator Studio ahora\u00bb<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/12\/Creator-Studio-1-1024x874.png\" alt=\"Facebook traslada a Creator Studio las publicaciones y v\u00eddeos.\" class=\"wp-image-10216\" srcset=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/12\/Creator-Studio-1-1024x874.png 1024w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/12\/Creator-Studio-1-300x256.png 300w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/12\/Creator-Studio-1-768x655.png 768w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/12\/Creator-Studio-1-1536x1310.png 1536w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/12\/Creator-Studio-1.png 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Creator Studio<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/Imdigitalbusinessschool\/publishing_tools\/?refSource=pages_manager_bar&amp;cquick=jsc_c_cj&amp;cquick_token=AQ68EVIZfcZ7zJWmWcw&amp;ctarget=https%3A%2F%2Fwww.facebook.com#\"><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfC\u00f3mo acceder a Creator Studio de Facebook?<\/h4>\n\n\n\n<p>Para poder utilizar esta herramienta, los usuarios tan solo deben dirigirse al sitio web \u00abhttps:\/\/business.facebook.com\/creatorstudio\u00bb.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 cre\u00e9is que pasar\u00e1 ahora con herramientas como <a href=\"https:\/\/buffer.com\">Buffer<\/a> o <a href=\"https:\/\/hootsuite.com\">Hootsuite<\/a> que permit\u00edan programar contenidos? \u00a1El tiempo nos dir\u00e1 todo!<\/p>\n\n\n\n<p>Si est\u00e1s interesad@ en la transformaci\u00f3n digital del departamento de comunicaci\u00f3n de cualquier empresa, te invitamos a que consultes nuestro&nbsp;<a href=\"https:\/\/www.im.education\/master-marketing-digital\/\">Dual M\u00e1ster en Direcci\u00f3n y Gesti\u00f3n de Comunicaci\u00f3n Digital<\/a>. <\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creator Studio es una herramienta de Facebook dise\u00f1ada y desarrollada especialmente&nbsp;para los community managers&nbsp;o administradores de P\u00e1ginas corporativas dentro de la red social. Es, sin duda, la respuesta de Facebook para ayudar a todos los social media managers qu\u00e9 buscan hacer su trabajo de forma m\u00e1s eficiente y desde una misma plataforma.&nbsp; \u00bfCu\u00e1ndo se lanz\u00f3 &#8230; <a title=\"\u00bfQu\u00e9 es Creator Studio de Facebook?\" class=\"read-more\" href=\"https:\/\/www.im.education\/blog\/que-es-creator-studio-de-facebook\/\" aria-label=\"Leer m\u00e1s sobre \u00bfQu\u00e9 es Creator Studio de Facebook?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":10221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[67,68,65,66,49,69,55,47,58],"class_list":["post-10213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-actualidad","tag-alto-rendimiento-digital","tag-buffer","tag-community-manager","tag-creator-studio","tag-facebook","tag-hootsuite","tag-im-digital-business-school","tag-redes-sociales","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Creator Studio de Facebook? 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