{"id":3928,"date":"2013-02-07T13:18:27","date_gmt":"2013-02-07T13:18:27","guid":{"rendered":"https:\/\/www.im.education\/blog\/google-lanza-campanas-avanzadas-para-adwords-destinadas-al-consumo-multidispositivo\/"},"modified":"2013-02-07T13:18:27","modified_gmt":"2013-02-07T13:18:27","slug":"google-lanza-campanas-avanzadas-para-adwords-destinadas-al-consumo-multidispositivo","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/google-lanza-campanas-avanzadas-para-adwords-destinadas-al-consumo-multidispositivo\/","title":{"rendered":"Google lanza campa\u00f1as avanzadas para AdWords destinadas al consumo multidispositivo"},"content":{"rendered":"<p>\n\tGoogle <strong>acaba de anunciar el lanzamiento de campa&ntilde;as avanzadas para AdWords con el objetivo de ayudar a los anunciantes a administrar sus campa&ntilde;as en el mundo multidispositivo.<\/strong><\/p>\n<p>\tSe trata de una buena noticia para las empresas ya que ampl&iacute;a su margen de actuaci&oacute;n en un mercado en el que los usuarios est&aacute;n permanentemente conectados y pasando de un dispositivo a otro, tanto para entretenerse como para informarse.<\/p>\n<p>\tEl consumo en multidispositivo es un aspecto a&uacute;n complejo para los anunciantes y lo que pretende Google con sus campa&ntilde;as avanzadas para Adwords es que <strong>las marcas puedan administrar sus campa&ntilde;as desde un mismo lugar,<\/strong> en vez de tener que gestionar varias campa&ntilde;as, informes y extensiones de un anuncio.<\/p>\n<p>\tAdem&aacute;s, con estas campa&ntilde;as los anuncios se mostrar&aacute;n en funci&oacute;n del contexto del usuario, es decir, teniendo en cuenta la ubicaci&oacute;n, la hora del d&iacute;a y el tipo de dispositivo que se est&eacute; utilizando sin necesidad de configurar cada campa&ntilde;a de forma independiente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\tGoogle acaba de anunciar el lanzamiento de campa&ntilde;as avanzadas para AdWords con el objetivo de ayudar a los anunciantes a administra&#8230; seguir leyendo<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3928","post","type-post","status-publish","format-standard","hentry","category-marketing-de-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google lanza campa\u00f1as avanzadas para AdWords destinadas al consumo multidispositivo | Blog IM<\/title>\n<meta name=\"description\" content=\"Google lanza campa\u00f1as avanzadas para AdWords destinadas al consumo multidispositivo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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