{"id":8096,"date":"2018-07-23T10:09:54","date_gmt":"2018-07-23T10:09:54","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=8096"},"modified":"2021-06-29T07:56:18","modified_gmt":"2021-06-29T07:56:18","slug":"guido-montaruli-alumno-im-senior-business-leader-grupo-osde","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/guido-montaruli-alumno-im-senior-business-leader-grupo-osde\/","title":{"rendered":"Guido Montaruli, alumno de IM y Senior Business Leader en Grupo OSDE"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Guido Montaruli, ha forjado su carrera en el grupo OSDE, la red de servicios m\u00e9dicos asistenciales l\u00edder de Argentina. Despu\u00e9s de casi 11 a\u00f1os en la empresa, ha ido ascendiendo hasta convertirse en Senior Business Leader, cargo que ocupa en la actualidad. Nos cuenta su historia en la siguiente entrevista.<\/span><\/p>\n<h3><strong>Licenciado en negocios internacionales, empiezas muy temprano a trabajar en mejora de procesos para OSDE, gestionando proyectos de las \u00e1reas de la Direcci\u00f3n Comercial. \u00bfEn qu\u00e9 consist\u00eda exactamente tu trabajo?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Principalmente, articulando las necesidades de la Direcci\u00f3n hacia Procesos y Sistemas, analizando las soluciones para encontrar la mejor alternativa para resolver determinada problem\u00e1tica del negocio.<\/span><\/p>\n<h3><\/h3>\n<h3><strong>\u00bfCu\u00e1l es el peso de las tareas que realizas relacionadas con el marketing online (respecto a tus otras funciones) y cu\u00e1les son las que m\u00e1s te gustan?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Dentro de la Direcci\u00f3n Comercial, la gerencia de Marketing es la que m\u00e1s demanda relacionado a los canales digitales, por lo que necesitaba acompa\u00f1ar con un posgrado para poder aportar una mirada con mayor valor a las necesidades de la compa\u00f1\u00eda. <\/span><br \/>\n<span style=\"font-weight: 400;\">Las tareas que m\u00e1s me gustan son las relacionadas con la comunicaci\u00f3n: el e-mail marketing, los contenidos, las redes sociales, por ejemplo.<\/span><\/p>\n<h3><strong>\u00bfEn qu\u00e9 consiste tu trabajo como Senior Business Leader?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Se analizan las distintas propuestas del negocio para encontrar la mejor soluci\u00f3n en cuanto a costos, beneficios y canales. Adem\u00e1s, se eval\u00faan propuestas externas y se investigan tendencias digitales para incorporarlas a la empresa.<\/span><\/p>\n<h3><strong>\u00bfCu\u00e1les son las particularidades del sector del Healthcare desde el punto de vista del marketing online?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">El sector no es ajeno a las costumbres y necesidades de todas las personas y c\u00f3mo se relacionan con la tecnolog\u00eda. El concepto online ya no habla de un canal sino de una experiencia de todos nosotros como consumidores. Este concepto fue derribando restricciones de horarios de contacto, exige inmediatez y, fundamentalmente, personalizaci\u00f3n. El marketing online genera oportunidades de alcance, costos y funcionalidades que han cambiado el relacionamiento con los clientes de una manera radical.<\/span><\/p>\n<h3><strong>\u00bfQu\u00e9 herramientas os son m\u00e1s efectivas para conseguir vuestros objetivos?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Un buen ESP para nuestras campa\u00f1as de e-mail, un CRM worldclass, un equipo dedicado a generar contenidos de valor en la web, una app en la que estamos invirtiendo esfuerzos para acercar el servicio a la gente, sin necesidad de trasladarse ni restricciones horarias para realizar sus tr\u00e1mites, acompa\u00f1ado de una estrategia de SEO que nos d\u00e9 visibilidad.<\/span><\/p>\n<h3><strong>El a\u00f1o pasado decides realizar nuestro <a href=\"https:\/\/www.im.education\/formacion-marketing-digital\/postgrado-marketing-digital\/\">Postgrado en Marketing Digital<\/a>. \u00bfA qu\u00e9 se debi\u00f3 esta decisi\u00f3n?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A la necesidad de capacitarme en las \u00faltimas tendencias para incorporarlas en la compa\u00f1\u00eda.<\/span><\/p>\n<h3><strong>\u00bfC\u00f3mo te ha ayudado el postgrado a mejorar tu performance dentro de la compa\u00f1\u00eda? \u00bfQu\u00e9 cosas de las aprendidas has podido aplicar?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Me est\u00e1 dando conocimiento m\u00e1s profundo y una mirada integral no s\u00f3lo en las herramientas, sino en qu\u00e9 tener en cuenta para elaborar una estrategia.<\/span><\/p>\n<h3><strong>\u00bfQu\u00e9 proceso sigues a la hora de elaborar estrategias? \u00bfQu\u00e9 aspectos crees que son fundamentales analizar antes de llevarlas a cabo?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">En las grandes empresas, muchas veces los aspectos m\u00e1s importantes son articular a los diferentes actores dentro de la misma para acompa\u00f1ar la estrategia. Es fundamental ir logrando objetivos a corto plazo para lograr la decisi\u00f3n de invertir en el largo. <\/span><\/p>\n<h3><strong>\u00bfHacia d\u00f3nde te gustar\u00eda que evolucionara tu perfil?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Me gustar\u00eda seguir incorporando conocimientos y, acompa\u00f1ado a lograr implementaciones dentro de la empresa, acompa\u00f1arla hacia el liderazgo digital. el rubro del Helathcare tiene much\u00edsimo para evolucionar para satisfacer a un cliente que invierte una porci\u00f3n importante de su ingreso en la salud y el bienestar.<\/span><br \/>\n<em>*Las respuestas a esta entrevista son personales y no est\u00e1n vinculadas al Grupo OSDE<\/em><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Guido Montaruli, ha forjado su carrera en el grupo OSDE, la red de servicios m\u00e9dicos asistenciales l\u00edder de Argentina. Despu\u00e9s de casi 11 a\u00f1&#8230; seguir leyendo<\/p>\n","protected":false},"author":3,"featured_media":8147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guido Montaruli, alumno de IM y Senior Business Leader en Grupo OSDE<\/title>\n<meta name=\"description\" content=\"Guido Montaruli, ha forjado su carrera en el grupo OSDE, la red de servicios m\u00e9dicos asistenciales l\u00edder de Argentina\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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