{"id":9258,"date":"2020-01-07T12:03:16","date_gmt":"2020-01-07T12:03:16","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=9258"},"modified":"2021-07-12T12:55:57","modified_gmt":"2021-07-12T12:55:57","slug":"perfil-digital-content-manager","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/perfil-digital-content-manager\/","title":{"rendered":"Perfil digital: Convi\u00e9rtete en un Content Manager"},"content":{"rendered":"\n<p>A d\u00eda de hoy resulta imprescindible para cualquier empresa contar con un Content Manager.&nbsp; Su figura resulta indispensable para crear contenido de calidad y generar as\u00ed mayor engagement y atraer a posibles clientes.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfCu\u00e1les son sus funciones?<\/h3>\n\n\n\n<p>Algunas de sus funciones son:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gesti\u00f3n de los contenidos digitales de una empresa, ya sean contenidos del blog, de las redes sociales, newsletters, etc.&nbsp;<\/li><li>Elaboraci\u00f3n de un calendario editorial que programe todo el contenido que se publicar\u00e1 en las diferentes plataformas.&nbsp;<\/li><li>Curaci\u00f3n de contenido, es muy importante que se ajuste a los intereses de la empresa.&nbsp;<\/li><li>Investigar y descubrir temas en tendencia para incluirlos en la estrategia digital.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 habilidades tiene?<\/h3>\n\n\n\n<p>Un Content Manager ha de tener las siguientes habilidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Habilidad para comunicar: Debe saber comunicarse con los clientes, pero tambi\u00e9n con el equipo para poder explicarles c\u00f3mo ser\u00e1 el plan de contenidos.&nbsp;<\/li><li>Escucha activa: Es muy importante que sepa escuchar tanto a su equipo como a los clientes y a la competencia. Debe saber de qu\u00e9 se habla y qu\u00e9 temas son tendencia para adaptar el plan de contenidos correctamente.&nbsp;<\/li><li>Organizaci\u00f3n: El Content Manager debe ser una persona organizada que sea capaz de cumplir con los objetivos y con las fechas establecidas.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo convertirse en un Content Manager?&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Ser curioso: Una de las funciones principales es curar contenidos, por ello, el Content Manager debe ser curioso por naturaleza, le debe gustar investigar y descubrir contenidos para seleccionar aquellos m\u00e1s id\u00f3neos para la empresa.\u00a0<\/li><li>Investigar sobre las diferentes plataformas: Cada plataforma tiene una audiencia diferente, por ello es indispensable investigar sobre todas ellas y conocer las posibilidades que ofrecen.\u00a0<\/li><li>Formarse: Actualmente existen cursos online y presenciales para aprender sobre marketing digital y todas sus disciplinas. Una buena formaci\u00f3n te proporcionar\u00e1 las habilidades y herramientas necesarias para desenvolverte como un experto en cualquier empresa. Nuestro <a href=\"https:\/\/www.im.education\/formacion-comunicacion-digital\/curso-estrategias-marketing\/\">Curso Profesional en Estrategias de Marketing de Contenidos<\/a> es una muestra de ello.\u00a0<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A d\u00eda de hoy resulta imprescindible para cualquier empresa contar con un Content Manager.&nbsp; Su figura resulta indispensable para crear contenido de calidad y generar as\u00ed mayor engagement y atraer a posibles clientes.&nbsp; \u00bfCu\u00e1les son sus funciones? Algunas de sus funciones son:&nbsp; Gesti\u00f3n de los contenidos digitales de una empresa, ya sean contenidos del blog, &#8230; <a title=\"Perfil digital: Convi\u00e9rtete en un Content Manager\" class=\"read-more\" href=\"https:\/\/www.im.education\/blog\/perfil-digital-content-manager\/\" aria-label=\"Leer m\u00e1s sobre Perfil digital: Convi\u00e9rtete en un Content Manager\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":9259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perfil digital: Convi\u00e9rtete en un Content Manager - IM Business School<\/title>\n<meta name=\"description\" content=\"A d\u00eda de hoy resulta imprescindible para cualquier empresa contar con un Content Manager, su figura resulta indispensable para crear contenido de calidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.im.education\/blog\/perfil-digital-content-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfil digital: Convi\u00e9rtete en un Content Manager - 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